Post by on Nov 22, 2023 11:11:56 GMT
To the consideration phase of the funnel, where he then decides to consider the idea of contacting the company to find out more. img-semblog The objectives of Digital PR are multiple: 1. Branding (and we just talked about it). 2. Increase traffic to the site.
Digital PR is useful from an SEO perspective , indeed, it is fundamental: thanks Country Email List to careful Link Building work, it is possible to increase the trust of your site and see strategic keywords positioned and, consequently, an increase in organic traffic.
In fact, when content is published on authoritative portals, more often than not (I would say practically always), there is a link to the site: whether it is the homepage or an internal page, it depends on the link building strategy. 3. Gain authority .
Not all brands appear in the best online magazines (and it's not always a question of price). You will think: “well, if I pay, I will go out wherever I want”. It is not so. Remember that each newspaper has an editorial line behind it, a tone of voice , a specific readership (audience of readers).
Being present on "strong" sites both for the reader and for Google is therefore undoubtedly synonymous with authority. And how does this affect the user's Customer Journey? img-semblog 4. Encourage word of mouth .
What's stronger than word of mouth, offline and online? “I read on Grazia.it that this brand makes the trendiest shoes for winter 2024. I visit the site to see the cost and evaluate the purchase”, is the thought that comes from the word-of-mouth.
Digital PR is useful from an SEO perspective , indeed, it is fundamental: thanks Country Email List to careful Link Building work, it is possible to increase the trust of your site and see strategic keywords positioned and, consequently, an increase in organic traffic.
In fact, when content is published on authoritative portals, more often than not (I would say practically always), there is a link to the site: whether it is the homepage or an internal page, it depends on the link building strategy. 3. Gain authority .
Not all brands appear in the best online magazines (and it's not always a question of price). You will think: “well, if I pay, I will go out wherever I want”. It is not so. Remember that each newspaper has an editorial line behind it, a tone of voice , a specific readership (audience of readers).
Being present on "strong" sites both for the reader and for Google is therefore undoubtedly synonymous with authority. And how does this affect the user's Customer Journey? img-semblog 4. Encourage word of mouth .
What's stronger than word of mouth, offline and online? “I read on Grazia.it that this brand makes the trendiest shoes for winter 2024. I visit the site to see the cost and evaluate the purchase”, is the thought that comes from the word-of-mouth.
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